Partner
Nationwide leading manufacturer in the construction, concrete, and power equipment industries.
The Business Situation
This manufacturer had been working with another lending partner for their equipment financing needs. However, their existing lender was not aligned with their goals and limited their ability to offer customers creative financing solutions.
Looking for a better option, the manufacturer engaged with Trio, drawn by Trio’s technology platform, competitive pricing, tradeshow, and marketing support. Trio was also able to offer opportunities to extend financing through the manufacturer’s dealer network, which is something their prior lender had not been able to provide.
Solution
The manufacturer began working with Trio in 2025 and were quickly able to realize meaningful results. Since establishing the relationship, the manufacturer has been able to empower their dealer network and achieve exponential results. Trio was also able to provide marketing and tradeshow support, digital tools, and promotions to help these dealers position financing as a strategic advantage for both their sales team and customers.
Results
Since partnering with Trio, they have seen a steady rise in their dealer’s sales. The ability to provide financing through their dealer network has allowed them to be more competitive in the marketplace.
Trio’s responsiveness and alignment with the manufacturer’s goals have strengthened the relationship, ensuring financing supports both day-to-day transactions as well as their long-term growth initiatives.
“…our mission has always been to empower customers with innovative, high-quality equipment. Our partnership with Trio strengthens that mission by providing flexible financing options to meet the evolving needs of the businesses we serve.” – The Manufacturer
